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November 16 2013


mkt 575

MKT575 / MKT 575 / Week 2 Assignment Marketing Plan Evaluation

 Faculty will assign a case study from the textbook for your Learning Team. Your team will functionas a consultant to the company you choose to review. Your goal as a consultant is to evaluate the
company’s current marketing plan and re
commend changes.Write a 2,100- to 2,800-word paper in which you identify the vision, mission, goals, and corporate
strategy of your client’s current marketing plan. Complete the following:
 Analyze the macro-environment surrounding your client industry. Be sure to consider economic,political, legal, social, cultural, and technological environments.Discuss the industry, market, and competitors your client is facing.
MKT 575
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